What Have You Been Searching?

Source:
http://news.cnet.com/8301-1023_3-10170725-93.html

Rating: BAD

Explanation:
Does an individual have privacy on the Internet or it is the Internet classified as public domain? Yahoo has decided to take the stance of public domain. Yahoo has started targeting their advertisement to an individual based on what they are searching for on their search engines. The positive side of this new analytical technology is I could hopefully stop seeing ads for products I have no interest in, therefore making the ads marginally less annoying. For this technology to work, a computer algorithm must first be able to identify what searches are coming from which computer. The problem therefore lies in the lack of consent given by the user to obtain this information. I would not like a search engine company having information about what I have been recently searching. The question is why not? Social engineering is becoming an increasingly larger threat in today’s world of technology. With this being the case, my recent search information can be used against me. For example, if I have been recently searching for tickets to a game, an attacker could use this information to track which website I purchase my tickets. Now an attacker has narrowed down from over a million sites which site has to be attacked to obtain my credit card information. I hope no one has a grudge on me. For the reason of increasing the lack of privacy, my rating is BAD.