Customizable TV

Source:
http://www.reuters.com/article/industryNews/idUSTRE52377V20090304

Rating: GOOD

Explanation:
Watching television on the Internet is convenient and allows a user to select which shows interest them. Hollywood is trying to cash in on this growing interest by teaming up with a new service called ZillionTV. ZillionTV uses your home internet connection but does not connect to your computer it connects to your TV via a special device built by ZillionTV. This service streams TV from the internet directly to your TV screen. ZillionTV offers different viewing options. The service is free with advertisements; you can rent a show, or buy a show. If you choose to rent or buy shows they are commercial free. The interesting aspect regarding the advertisements is that you may choose which vendor's commercials to view. I previously posted about Yahoo sending customized ads to your computer, producing a BAD rating. This however, allows the user to pick the advertisement, they are not being chosen by a computer without the user knowledge or consent. This method I find productive and acceptable. The ability to sit down in front of a TV and choose what to watch instead of being to force to watch whatever might be running at that given time, is a great advancement for TV. I dislike watching commercials, however I could find them more tolerable if they were on technology, for example. Due to the customizable commercials and the free on demand television, ZillionTV gets a GOOD rating.